A sequel to KreatiV Outbox’s LakiBini (2011), a large part of the brief involved
giving the new production a fresh face, while keeping the good stuff from the
first production to provide a sense of continuity.
The initial concept of fairytale-like ideals versus reality was decided with
the production team. The concept was then shot in studio, composited with an
illustrated backdrop and used for the print/web collaterals.
To fit the production budget, brochures were printed in square crop which
cut print costs by 50%.
